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Williams Commerce: Magento B2B ERP profile

Williams Commerce is a London agency that sells Adobe Commerce alongside its own subscription B2B platform, with an SAP S/4HANA case on record for the latter.

Rank on this site4 of 7 (see the ranking)
HeadquartersLondon, United Kingdom
Founded2009
Websitewilliamscommerce.com
Hyvä tierNot listed on hyva.io/partners on 22 September 2026 (hyva.io)
Best forChoose Williams Commerce when the board wants a custom Adobe Commerce B2B build and a subscription B2B platform priced side by side, and an SAP or Dynamics integration through the agency's own middleware is acceptable.
Not forNot for a merchant who wants a named Magento ERP case to point to; the SAP S/4HANA case on the site is for Cloudfy, and no Magento ERP case with a named client is published.

What the published record shows

Williams Commerce's homepage describes an award-winning eCommerce agency since 2009 with its address at 60 Great Portland Street, London, and lists further offices in Leicester, Leith in Edinburgh, New York, Melbourne and Noida. The platforms it names are Adobe Commerce, Magento with Hyvä, BigCommerce, Shopify, Cloudfy and Drupal. Case studies linked from the homepage include the British Museum, the National Gallery, Virbac, Haigh's and Gilson, none of which the homepage describes as an ERP integration.

The Cloudfy page is what makes this agency different from the other six. It describes Cloudfy as an eCommerce platform for growing manufacturing, wholesale, import and distribution businesses, integrating with back-office systems, delivered on demand and based on a monthly subscription service. The Heineken case study linked from it describes Heineken's Pivovarna Lasko Union brewery in Slovenia, which needed a portal for bars, restaurants and cafes to place daily, weekly and monthly orders, tightly integrated with SAP S/4HANA and in Slovenian. Williams Commerce states the platform went live in just over six weeks against an eight-week requirement. It is a named ERP paired with a named client, which is why it scored on that criterion, but it is a Cloudfy deployment, so it says nothing about how the agency wires Adobe Commerce to SAP.

The integration page fills part of that gap. The site's ERP integration URL lands on a page headed Customer Relationship Management (CRM) Integration, which states that the agency works across many eCommerce platforms, ERP and CRM systems, that it works with major ERP and CRM providers including Microsoft Dynamics and SAP, and that solutions are delivered using flat files, XML, APIs and the agency's own middleware, Interaxxions; the site's platform menu on the same page lists Adobe Commerce, Magento with Hyvä, BigCommerce, Shopify and Cloudfy. A named middleware is a stated integration layer, which scored, though the page gives no reason for choosing it over an iPaaS or App Builder and no description of triggers per object.

On the remaining criteria the published record is silent. There is no statement on shared catalogs or price indexing at company scale, no connector owner or response target after go-live, no inventory ownership position and no upgrade case. No pricing is published for either the agency's services or the Cloudfy subscription. Williams Commerce is not listed on hyva.io/partners, and its homepage names no Adobe partner tier.

Evidence used for this profile

  • Heineken Pivovarna Lasko Union, Slovenia: B2B ordering platform on Cloudfy connected to SAP S/4HANA, delivered in just over 6 weeks against an 8-week requirement williamscommerce.com
  • Cloudfy page: platform for manufacturing, wholesale, import and distribution businesses, based on a monthly subscription service williamscommerce.com
  • CRM integration page (where the ERP integration URL lands): works with ERP and CRM providers including Microsoft Dynamics and SAP; delivers with flat files, XML, APIs and its own middleware, Interaxxions williamscommerce.com
  • Homepage: eCommerce agency since 2009; London address; offices in Leicester, Leith, New York, Melbourne and Noida; platforms Adobe Commerce, Magento with Hyvä, BigCommerce, Shopify, Cloudfy, Drupal williamscommerce.com

Questions people ask about Williams Commerce

Does Williams Commerce have a Magento ERP integration case with a named client?
Not on the pages read for this site. Its named SAP S/4HANA case, Heineken's Slovenian brewery, runs on its own Cloudfy platform. Its integration page names SAP and Microsoft Dynamics among ERP and CRM providers and its Interaxxions middleware, but pairs no Magento client with an ERP. Ask for one directly.
What is Cloudfy, and how does it relate to Williams Commerce?
The Cloudfy page on williamscommerce.com describes a B2B eCommerce platform for manufacturing, wholesale, import and distribution businesses, based on a monthly subscription service, presented among the agency's technology platforms. That makes Williams Commerce one of the few agencies here able to quote a custom Adobe Commerce build and a subscription platform side by side.
Where is Williams Commerce based?
London, at 60 Great Portland Street per its homepage, with offices listed in Leicester, Leith in Edinburgh, New York, Melbourne and Noida. The homepage describes the agency as operating since 2009, which is the founding year used on this site.
Which ERPs does Williams Commerce name?
Microsoft Dynamics and SAP, named as ERP and CRM providers on its integration page, delivered through flat files, XML, APIs and its own Interaxxions middleware, and SAP S/4HANA specifically in the Heineken case. No NetSuite, Epicor or Infor case appears on the pages read on 22 September 2026.

Williams Commerce did not contribute to or review this profile. Corrections: editorial policy.